Pinkberry ~ Orderinny

Wednesday, October 04, 2006


It was an indian summer night of sorts this evening, where after a week of grey skies and chilly temperatures, the weather warmed up to hit mid-70s, the perfect weather for a cool treat. Frozen yogurt comes to mind, and with that I walked to ktown for a cup of the heavily touted Pinkberry yogurt.
Pinkberry is an LA transplant, and the Los Angelenos apparently love it so much that it launched a thousand parking tickets, as the yogurt eaters had no qualms double parking and making all sorts of parking violations in order to get to their yogurt. After a small cup of plain yogurt topped with fresh raspberry, I could see what the fuss was about. I really enjoyed the tanginess of the yogurt, which was great alone but also served as a bland enough canvas to highlight the flavors of the toppings. Detractors complain about the texture, citing iciness. Although I enjoyed the taste and the texture, I can see where the complaints are coming from, particularly if they are more used to the creaminess of ice-cream.
Cost-wise, a cup of Pinkberry yogurt is slightly higher than a similar cup of icecream, but in the land of absurd rents and labor cost, I can forgive the slightly higher prices as well. For people who are determined not to be fleeced, the fresh fruit toppings may offer more value for money than say Cap'n Crunch.
To sum up, yes the fro-yo is a little icy, a little tart and a little expensive. But it sure beats the artificial creaminess and sweetness of Tasti-Delite IMHO. I wish the proprietor luck however in attracting enough customers, because despite all the publicity and hype, the customer flow was a little slow on a warm Wednesday night. One can imagine how much business they will get on a cold January day...

7 W 32rd St


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